ABOUT THE DESIGNER
At 17, you would have found me at a flea market or vintage fair — lost between fabrics, textures, and the thrill of styling pieces my friends couldn’t wait to borrow. That early passion for discovery and self-expression never left me.
JOURNEY & INSPIRATION
After graduation, I worked in our family’s galleries in Dubai and Lebanon — pioneering spaces that blurred the line between furniture and fashion. Mannequins suspended from chains, dressed in bold, one-of-a-kind pieces, became my playground for experimenting with style.
Later, after moving from London to Dubai, I knew it was time to follow my true calling and launch Purple Wolf. My love for travel also fuels the brand — wherever I go, I curate unique accessories and treasures that capture the spirit of each place, sharing them with my wolf pack.
EXPERIENCE
Purple Wolf is built on individuality, craftsmanship, and freedom. I hand-source every fabric and collaborate with local artisans in Dubai to create handmade, limited-edition designs. Each piece is rare, personal, and made to move with you.
For me, fashion is connection — to people, to places, and to the freedom of self-expression. Purple Wolf is my way of passing on what I love, piece by piece, to a shimmering tribe that keeps growing worldwide.